Raja then started an Instagram account called “The Highlight Factory”, but eventually changed the name to “House of Highlights”. The company started when he wanted to relive and share memorable moments of LeBron James and the Miami Heat after the NBA star left the Miami Heat to return to the Cleveland Cavaliers that same summer. The company was founded by Omar Raja in his college dorm room at the University of Central Florida in the summer of 2014. According to Bleacher Report, House of Highlights accounted for 10% of Bleacher Report’s total revenue as of June 2019. Since being acquired by Bleacher Report in December 2016, House of Highlights has expanded into a multi-platform media business with over 24 million followers across Instagram, YouTube, and TikTok. The House of Highlights videos range from 30 second or less clips, or 2-10 minute long videos that are often highlights of a recent NBA game or post game interviews of a popular player.

In 2019, the National Basketball Association experienced rapid popularity growth in social media, increasing the popularity of HoH, as they were known to create videos about basketball.

Known primarily for popular sport highlights, HoH has positioned itself as a distributor in the sport media industry, but also in the short video clip industry. HoH is headquartered in New York City within Bleacher Report’s office. House of Highlights (often abbreviated as HoH) is a social media network that focuses on the distribution of videos online. ( Learn how and when to remove this template message) It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use.

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